Free Hair and Makeup (would you want that?)
Now, this is not going where you think, although, included or gifted might be the better tag line; but in the end, it is free. It is not buried somewhere in the session commission. It really is a no charge service we include in every session.
It’s not some young makeup artist starting out with a passion for bright red or the attitude that your face is their canvas to showcase their vision. No; it’s Jan, she has been doing this natural, “what do you like” look for 32 years now. She is quick, precise and . . . well . . . Free or rather gifted.
Fellow photographers wonder why I am missing a natural, accepted add on charge.
So why do we do it? Include it with every session rather than just those who want to pay extra for it?
Because I learned 35 years ago that that the profound change for our clients that happens in that single hour is more on the inside than the outside.
It is hard to express in a believable way because you really have to experience it to get it.
I had a client explain to me how she got her girlfriend to comprehend why she did a nude session and loved it with this explanation. They were both scuba divers. She told her friend, “ Imagine you just finished the most amazing dive full of bright fish and stunning coral. You climb up onto a dock full of excitement. There is a woman sun tanning in a bikini that has never gotten wet. You try to explain to this woman who has never been underwater, what you just saw and felt.”
“That,” she said, “Is both how it feels but how hard it is to explain how it felt!” Her friend instantly got it. We saw her two weeks later.
The makeup is tailored to your look, how you see yourself, with the polish of you prepping for a night of great expectation. Our clients are past experimentation for the most part. They want to be real, to be themselves.
But many are still nervous, apprehensive about the leap they are about to make. At first they see the makeup as something that puts time between their arrival and the moment their robe slips off to camera flashes.
It’s the hour that makes the difference. Jan changes their perspective, turns nerves into excitement; into belief that this is going to be easy, is going to be incredible.
When she slips off of the makeup chair, there may be a lingering jangling of nerves, but the belief this is going work; that they look fantastic over rides the nervousness. It is the “Alright Mr. DeMille, I’m ready for my close-up” moment.
So we see it not as a lost add-on value, but a critical magic point in creating images that reflect the real woman she is. All her power, confidence, beauty and energy emerges for the lens. The nuances that define her expressions come out. It is all from the safety created in that chair with Jan.
That is why it is included, free, because every woman needs that hour for the magic to start.